When my department at Millward Brown/Kantar was rolled into the Efficiency and Automation division of the company, we were tasked to improve our day-to-day processes through grass roots automation efforts. Our response was to create a new media production form that would save the company time and money by automating several steps that proved to be trouble issues in the past.
The overall effect of the video project was improved visibility for my department (Media Technologies) as well as spurred interest in further projects commissioned by other departments. After posting the video “ad” to the company intranet site (MB Greenhouse), my department received overwhelmingly enthusiastic responses from all the other U.S. offices and even mentions from several international offices in South America and Europe. In short, the “ad” I produced was a smash hit and talked about in the company for several months after posting.
The overall effect of the video project was improved visibility for my department (Media Technologies) as well as spurred interest in further projects commissioned by other departments. After posting the video “ad” to the company intranet site (MB Greenhouse), my department received overwhelmingly enthusiastic responses from all the other U.S. offices and even mentions from several international offices in South America and Europe. In short, the “ad” I produced was a smash hit and talked about in the company for several months after posting.
